Marketingová komunikácia v očnej optike – Bc. Alena Anna KALOČOVÁ
Bc. Alena Anna KALOČOVÁ
Master's thesis
Marketingová komunikácia v očnej optike
Marketing communication in the optician´s shop
Abstract:
Diplomová práca je zameraná na marketingovú komunikáciu s dôrazom na jej využitie v očných optikách. Na základe rešerše literatúry sú v úvodných kapitolách práce uvedené teoretické informácie ohľadom marketingovej komunikácie, jej tradičných nástrojoch a ich využití v praxi. Ďalšia kapitola je venovaná digitálnemu marketingu, čiže nástrojom, vďaka ktorým je možné firmu zviditeľniť v online svete. Praktická …moreAbstract:
The diploma thesis is focused on marketing communication with emphasis on its use in optical stores. Based on a literature research, the introductory chapters of the thesis contain theoretical information about marketing communication, its traditional tools and their use in practice. The next chapter is dedicated to digital marketing, which is a tool that makes it possible to make a company visible …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2022
Thesis defence
- Supervisor: doc. RNDr. Mgr. František Pluháček, Ph.D.
Citation record
The right form of listing the thesis as a source quoted
KALOČOVÁ, Alena Anna. Marketingová komunikácia v očnej optike. Olomouc, 2022. diplomová práce (Mgr.). UNIVERZITA PALACKÉHO V OLOMOUCI. Přírodovědecká fakulta
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Institution archiving the thesis and making it accessible: UNIVERZITA PALACKÉHO V OLOMOUCI, Přírodovědecká fakultaPalacký University Olomouc
Faculty of ScienceMaster programme / field:
Specialization in Health Care / Optometry
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