Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd – Ing. Sarath Thulaseedharan Mallika
Ing. Sarath Thulaseedharan Mallika
Master's thesis
Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd
Abstract:
The aim of the thesis is to recommend a better social media marketing strategy to Royad Global, Kakat Impex Private Limited, Kerala, India for achieving effective Brand communication. Thesis will focus on existing social media marketing strategies adopted by Royad Global, a living technology company based in India with operations in Doha, Qatar. Theoretical part of the thesis will focus more on explaining …moreAbstract:
The aim of the thesis is to recommend a better social media marketing strategy to Royad Global, Kakat Impex Private Limited, Kerala, India for achieving effective Brand communication. Thesis will focus on existing social media marketing strategies adopted by Royad Global, a living technology company based in India with operations in Doha, Qatar. Theoretical part of the thesis will focus more on explaining …more
Language used: English
Date on which the thesis was submitted / produced: 1. 7. 2020
Identifier:
https://is.slu.cz/th/d2szx/
Thesis defence
- Date of defence: 26. 8. 2020
- Supervisor: Ing. Martin Klepek, Ph.D.
- Reader: doc. RNDr. Ing. Roman Šperka, Ph.D.
Citation record
ISO 690-compliant citation record:
THULASEEDHARAN MALLIKA, Sarath. \textit{Study on the Role of Social Media Media in Brand Communication at Royad Global, Kakat Impex Pvt. Ltd}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2020. Available from: https://theses.cz/id/64zidq/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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