Marketingová komunikace firmy 4services solutions s.r.o. – Michaela Lusková
Michaela Lusková
Bachelor's thesis
Marketingová komunikace firmy 4services solutions s.r.o.
Marketing communications for 4services solutions s.r.o.
Abstract:
Hlavním cílem bakalářské práce je návrh marketingové komunikace pro telekomunikační společnost 4servicesolutions s.r.o. Dílčím cílem práce bude budování značky a zvýšení povědomí o firmě a produktech, které nabízí. Plán marketingové komunikace bude mimo jiné zahrnovat situační analýzu, analýzu marketingového mixu, marketingovou strategii a výsledný komunikační mix. Práce bude obsahovat jak odborná …moreAbstract:
The primary goal of this bachelor thesis is to design marketing communications for the telecommunication company 4services solutions s.r.o. The secondary goal is to promote the brand and raise awareness about the company itself and products it offers. In the marketing communications plan, there will be a situational analysis, an analysis of a marketing mix, a marketing strategy and a communication …more
Language used: Czech
Date on which the thesis was submitted / produced: 26. 4. 2023
Thesis defence
- Supervisor: Mgr. Jitka Ludvíková
- Reader: Martin Peška, Mgr. Bc.
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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