Strategy formulation for a national branch of selected multinational IS/ICT company – Dominika Lukáčová
Dominika Lukáčová
Bachelor's thesis
Strategy formulation for a national branch of selected multinational IS/ICT company
Strategická formulácia pre národnú pobočku vybranej IS/ICT nádnárodnej spoločnosti
Abstract:
Témou bakalárskej práce je "Strategická formulácia pre národnú pobočku vybranej IS/ICT nadnárodnej spoločnosti". Jej cieľom je zhodnotenie business prostredia vo vybranej pobočke nadnárodnej spoločnosti AB&C, zistenie, v akej situácii sa pobočka nachádza a na základe možnosti pobočky vytvorenie správnej strategickej formulácie. Predmetom pre analyzovanie pobočky boli analýza PEST, Porterova analýza …moreAbstract:
The topic of the bachelor thesis is "Strategy formulation for a national branch of select-ed multinational IS/ICT company". Its goal is an evaluation of the business environment of the chosen branch of the multinational enterprise AB&C, examination of the subsidiary's situation and formulation of a proper strategy for the branch based on its capabilities. The foundations for this analysis were PEST …more
Language used: English
Date on which the thesis was submitted / produced: 21. 5. 2015
Thesis defence
- Supervisor: doc. Ing. Pavel Žufan, Ph.D.
Citation record
ISO 690-compliant citation record:
LUKÁČOVÁ, Dominika. \textit{Strategy formulation for a national branch of selected multinational IS/ICT company}. Online. Bachelor's thesis. Brno: Mendelova univerzita v Brně, Faculty of Business and Economics. 2015. Available from: https://theses.cz/id/944env/.
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Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field:
Economics and Management / Business Economics and Management
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