Základní atributy značek ČSSD a ODS 2002-2013 ve volebních kampaních – Mgr. Miloš Gregor, Ph.D.
Mgr. Miloš Gregor, Ph.D.
Doctoral thesis
Základní atributy značek ČSSD a ODS 2002-2013 ve volebních kampaních
ČSSD and ODS: Essential Attributes of Brands in 2002-2013 Electoral Campaigns
Abstract:
Disertační práce se zabývá konceptem brandingu v politice aplikovaným na případ českých politických stran ČSSD a ODS v letech 2002 až 2013. Práce prostřednictvím analýzy volebních programů, kampaní a dalších faktorů zjišťuje úspěšnost stran v jednotlivých atributech politické značky, jak je definovala Catherine Needham.Abstract:
The dissertation thesis deals with the concept of branding in politics applied to the cases of the Czech political parties ČSSD and ODS in years 2002 – 2013. The study focuses on the essential attributes of party’s brands defined by Catherine Needham based on analysis of electoral manifestos, electoral campaigns and other factors affecting the brands.
Language used: Czech
Date on which the thesis was submitted / produced: 22. 11. 2016
Identifier:
https://is.muni.cz/th/io7qy/
Thesis defence
- Date of defence: 26. 1. 2017
- Supervisor: doc. PhDr. Stanislav Balík, Ph.D.
- Reader: prof. PhDr. Lubomír Kopeček, Ph.D., PhDr. Denisa Hejlová, Ph.D.
Citation record
ISO 690-compliant citation record:
GREGOR, Miloš. \textit{Základní atributy značek ČSSD a ODS 2002-2013 ve volebních kampaních}. Online. Doctoral theses, Dissertations. Brno: Masaryk University, Faculty of Social Studies. 2016. Available from: https://theses.cz/id/94ctxy/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta sociálních studiíMasaryk University
Faculty of Social StudiesDoctoral programme / field:
Political Science (4-years) / Political Science
Theses on a related topic
-
Euro-attitudes in the Czech Republic - A new way to measure distance between political parties in relation to the EU
Dániel Péter -
The Perception of national identity by political parties and its development in the context of European political space in the Czech Republic, Poland, and Slovakia between 2004 and 2013
Michal Vít -
Voicing political opinions in different national cultures: A contrastive analysis of political parties´ websites in the UK/USA and the Czech Republic
Barbora KOZIORKOVÁ -
Analysis of argumentations of selected Czech political parties regarding the euro adoption
David Ivan Nosák -
Professionalization of political parties' communication in the Czech Republic
Barbora Petrová -
Differences in Web Presentations of the Czech and the British political parties
Martin KOLÁŘ -
České politické strany a jejich percepce evropského federalismu. Evropská integrace a politické strany v České republice
Hana Vykoupilová -
České politické strany na Facebooku
Lukáš Eliaš