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Ing. Rahul Kalathil Purushothaman

Master's thesis

Integrated Marketing Communication

Integrated Marketing Communication
Abstract:
The aim of the Master thesis is to recommend a better-integrated marketing communication strategy in the current market considering the traditional and latest technology trends and then apply this concept practically to a chosen company. The final result will be based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied …more
Abstract:
The aim of the Master thesis is to recommend a better-integrated marketing communication strategy in the current market considering the traditional and latest technology trends and then apply this concept practically to a chosen company. The final result will be based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied …more
 

Keywords

Amul Integrated Marketing Communication Marketing Mix Sales promotion Public relations
 
Language used: English
Date on which the thesis was submitted / produced: 29. 6. 2023
Identifier: https://is.slu.cz/th/as0qv/

Thesis defence

  • Date of defence: 22. 8. 2023
  • Supervisor: Ing. Kateřina Matušínská, Ph.D.
  • Reader: Ing. Radka Bauerová, Ph.D.

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Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v Karviné
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