Theses 

Establishing a start-up - Dang's Pyjamas – Bc. Hien Dang Thi Thu

česky | in English | slovensky

Agenda:
Zmeniť agendu. Adresa v ISe:

Bc. Hien Dang Thi Thu

Bachelor's thesis

Establishing a start-up - Dang's Pyjamas

Establishing a start-up - Dang's Pyjamas

Anotácia: The aim of this research is to find out whether there is a space in the market for establishing a new business in pyjama industry. Firstly,it is essential to analyse the market in terms of profitability, size and competition. In this first step, the Porter's five forces analysis is used. Secondly, a profile of a target customer is recognized. Who is the customer and what is his or her needs and wishes. For this purpose, the questionnaire is constructed. Finally, the information extracted from the first two steps is applied into a business model. The model is created by Idea Business Model Creator accessible on website idea-bmc.eu. After compiling the business model, the final summary report is obtained. In conclusion, the result of the research is evaluated and presented, and the business plan could be brought into practice.

Abstract: The aim of this research is to find out whether there is a space in the market for establishing a new business in pyjama industry. Firstly,it is essential to analyse the market in terms of profitability, size and competition. In this first step, the Porter's five forces analysis is used. Secondly, a profile of a target customer is recognized. Who is the customer and what is his or her needs and wishes. For this purpose, the questionnaire is constructed. Finally, the information extracted from the first two steps is applied into a business model. The model is created by Idea Business Model Creator accessible on website idea-bmc.eu. After compiling the business model, the final summary report is obtained. In conclusion, the result of the research is evaluated and presented, and the business plan could be brought into practice.

Keywords: Start-up, business model, survey, Porter's five forces.

Jazyk práce: English

Obhajoba závěrečné práce

  • Obhajoba proběhla 17. 6. 2014
  • Vedúci: PhDr. Zbyněk Pejšek
  • Oponent: Ing. Pavel Babka, MBA

Citační záznam

Citace dle ISO 690: LaTeX | HTML | text | BibTeX | Wikipedie

Plný text práce

Obsah online archivu závěrečné práce
Zveřejněno v Theses:
  • nikomu
Složka Odkaz na adresář do lokálního úložiště instituce
Jak jinak získat přístup k textu

Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správní

Relevantné odkazy 


Hore | Aktuálny dátum a čas: 26. 5. 2019 07:17, 21. (nepárny) týždeň

Soukromí

Kontakty: theses(zavináč/atsign)fi(tečka/dot)muni(tečka/dot)cz