B.Sc. Ravi Sharma, BSc
Master's thesis
Evaluation of Marketing Communication
Abstract:
In today's dynamic business landscape, companies adapt to changing environments by prioritizing customer satisfaction, exceeding shareholder expectations, and aligning stakeholder interests for sustained competitiveness. Understanding the significance of this change, digital marketing has become a potent instrument for putting various online marketing techniques into practice in order to engage consumers …more
Language used: English
Date on which the thesis was submitted / produced: 2. 12. 2023
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: Ing. Tereza Balcarová, Ph.D.
- Reader: Veronika Zajíčková, externi
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Full text of thesis
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Business Administration
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