Moderné riadenie vzťahov so zákazníkom ako cesta prosperity spoločnosti – Bc. Marianna Morvaiová
Bc. Marianna Morvaiová
Master's thesis
Moderné riadenie vzťahov so zákazníkom ako cesta prosperity spoločnosti
Modern customer relationship management as a way to company's prosperity
Abstract:
The aim of my thesis was to analyze the management of relations with customer as an interactive process to achieve an optimal balance between company possibilities and satisfaction of customer needs. The diploma work is divided into five chapters. It contains 14 pictures, 4 tables and 4 enclosures. In the first three theoretical parts, I have focused mainly on the different stages of acquiring and …moreAbstract:
Cieľom mojej diplomovej práce bolo priblížiť problematiku riadenie vzťahov so zákazníkom, ako interaktívny proces pri dosiahnutí optimálnej rovnováhy medzi možnosťami firmy a uspokojovaním zákazníckych potrieb. Práca je rozdelená do piatich kapitol. Obsahuje 14 obrázkov, 4 tabuľky a 4 prílohy. V prvých troch teoretických častiach som sa zamerala hlavne na jednotlivé fázy získavania a udržiavania si …moreKeywords
Základné pojmy moderné metódy interaktívny proces riadenie vzťahov so zákazníkmi inovácie potreba zákazníka spokojnosť zákazníka starostlivosť o zákazníka CRM systém. Key words modern methods interactive process the management of relations with customers innovations customer need customer satisfaction customer care CRM system.
Language used: Slovak
Date on which the thesis was submitted / produced: 26. 5. 2009
Identifier:
https://is.ambis.cz/th/t1z4x/
Thesis defence
- Date of defence: 2. 6. 2009
- Supervisor: Ing. Miroslav Križan
- Reader: Ing. Mgr. Vlasta Klačanská
Citation record
ISO 690-compliant citation record:
MORVAIOVÁ, Marianna. \textit{Moderné riadenie vzťahov so zákazníkom ako cesta prosperity spoločnosti}. Online. Master's thesis. Praha: The College of Regional Development and Banking Institute - AMBIS, a.s., Banking Institute/College of Banking SK. 2009. Available from: https://theses.cz/id/cfycc0/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SKBanking Institute/College of Banking
Banking Institute/College of Banking SKMaster programme / field:
Economics and Management / Finance
Theses on a related topic
-
Analysis of the Financial Statements in the Novartis and Pfizer Companies and their Impact on the Management of the Company
Munira Iadgarova -
Analysis of the Financial Statements in the CTP Investment s.r.o. and Their Impact on the Management of the Company
Rauan Nurbatyrov -
Challenges of a new approach in the management of ICT: the service management perspective in the Smart City context
Dominika Talianová -
The impact of logotherapy-based interventions on the management of chronic pain in individuals suffering from chronic pain: A systematic review.
Marta Muchová -
Riadenie vzťahov so zákazníkom – súčasť marketingu vo vybranej inštitúci
Lívia Tomášková -
Riadenie vzťahov so zákazníkmi v praxi
Martin Schwantzer -
Riadenie vzťahov so zákazníkmi vo vybranej banke
Tomáš Michálek -
Vybrané aspekty bankového marketingu v podmienkach SR - Riadenie vzťahov so zákazníkmi
Dominika Galliková