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Sofie Jukelsonová

Master's thesis

Create and Sustain Competitive Advantage in Online/IT industry

Create and Sustain Competitive Advantage in Online/IT industry
Abstract:
The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus …more
Abstract:
The purpose of this work is to define a theorical framework to explain sustainability of competitive advantage in what we will name network industries: social networks, internet based services, mobile devices and online softwares. This framework will consist in integration of the well known Porter approach combined with a more recent Resource Based View of the firm. Using four real cases, with a focus …more
 

Keywords

it / online idustry porter's 5 forces competitive advantage resource based view

Keywords

resource based view it / online industry competitive advantage porter's 5 forces
 
Language used: English
Date on which the thesis was submitted / produced: 31. 1. 2012
Identifier: http://www.vse.cz/vskp/eid/33653

Thesis defence

  • Date of defence: 13. 9. 2012
  • Supervisor: Martina L. Jaklová
  • Reader: Pauline Butor

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http://www.vse.cz/vskp/eid/33653