Specifiky integrované marketingové komunikace ve vybraných oborech (projekt pop-up obchodu módní značky) – Bc. Tatyana Grimberg
Bc. Tatyana Grimberg
Master's thesis
Specifiky integrované marketingové komunikace ve vybraných oborech (projekt pop-up obchodu módní značky)
Specifics of Integrated Marketing Communications in Selected Industries (Pop-up Retail Shop Project for a Fashion Brand)
Abstract:
Tato diplomová práce se zabývá marketingem v módní sféře. V teoretické části vysvětlím podstatu marketingu v oblasti módy v rámci tzv. fashion industry (fashion bussinesu). V praktické části se zabývám projektem vybudování úspěšného obchodu módní značky a jeho propagace.Abstract:
This thesis deals with marketing communications in the fashion industry. In the theoretical part I’m going to explain the essence of marketing in fashion business. In practical part I will create a project of a successful shop for a fashion brand and fashion brand promotion.Keywords
Značka móda průzkum trhu marketingová komunikace integrovaná marketingová komunikace marketingový mix vizuální merchandising guerilla marketing pop-up obchod. Brand Fashion Market Research Marketing Communications Integrated Marketing Communications Marketing Mix Visual Merchandising Pop-up Shop.
Language used: Czech
Date on which the thesis was submitted / produced: 19. 4. 2012
Identifier:
https://is.vsfs.cz/th/fku4d/
Thesis defence
- Date of defence: 16. 6. 2012
- Supervisor: PhDr. Pavel Čírtek
- Reader: prof. PhDr. Dušan Pavlů, CSc.
Citation record
ISO 690-compliant citation record:
GRIMBERG, Tatyana. \textit{Specifiky integrované marketingové komunikace ve vybraných oborech (projekt pop-up obchodu módní značky)}. Online. Master's thesis. Praha: University of Finance and Administration. 2012. Available from: https://theses.cz/id/fd3y7z/.
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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