Introduction of Customer Relationship Management in a Packaging Company – Evgeniia Metlushka
Evgeniia Metlushka
Bachelor's thesis
Introduction of Customer Relationship Management in a Packaging Company
Abstract:
Customer Relationship Management (CRM) is more of a support tool for a company that helps to improve customer relations, communication and understanding of their needs. CRM focuses on the acquisition, satisfaction, and retention of customers. Depending on the primary requests and needs of the company, different CRM applications can be developed enhancing changes in the organization and its mechanisms …more
Language used: English
Date on which the thesis was submitted / produced: 3. 12. 2023
Thesis defence
- Date of defence: 6. 2. 2024
- Supervisor: Ing. Lenka Platilová Vorlíčková
- Reader: Richard Selby, Ph.D.
Citation record
ISO 690-compliant citation record:
METLUSHKA, Evgeniia. \textit{Introduction of Customer Relationship Management in a Packaging Company}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2023. Available from: https://theses.cz/id/grofg1/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Economics and Management
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