Bc. Katsiaryna Babok
Master's thesis
Marketing na socíalních sitích
Social media marketing
Abstract:
Diplomová práce se zabývá tématem týkajícím se marketingu na sociálních sítích. Cílem této práce bylo v první části zpracovat aktuální informace o marketingu na sociálních sítích, popsat jejich vývoj, představit marketingové nástroje a nejnovější trendy. Diplomová práce je rozdělena na teoretickou a praktickou části. V teoretické části je věnována pozornost zejména základním informacím v oblasti marketingu …moreAbstract:
The diploma thesis deals with a topic related to marketing on social networks. The aim of this work was in the first part to process current information about marketing on social networks, describe their development, introduce marketing tools and the latest trends. The diploma thesis is divided into theoretical and practical part. The theoretical part pays particular attention to basic information …more
Language used: Czech
Date on which the thesis was submitted / produced: 31. 3. 2021
Thesis defence
- Supervisor: doc. Ing. Jaromír Štůsek, CSc.
Citation record
Full text of thesis
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Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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