Public Relations a Event marketing u neziskové organizace ADRA – Kateřina Mencová
Kateřina Mencová
Bachelor's thesis
Public Relations a Event marketing u neziskové organizace ADRA
Public Relations and Event marketing in non-profit organization ADRA
Abstract:
Bakalářská práce se zabývá tématem Public Relations a Event marketing u neziskové organizace ADRA. Cílem práce je analýza současných nástrojů Public Relations a návrh nových, efektivních nástrojů, které pomůžou zlepšit komunikaci organizace s okolím. V teoretické části jsou nejprve definovány pojmy Public Relations, Event marketing a nezisková organizace. Praktická část se věnuje analýze současných …moreAbstract:
This bachelor thesis is focused on Public Relations and Event marketing in non-profit organization ADRA. The aim of this thesis is to analyse current tools of Public Relations and proposal of new and effective tools, which can improve communication of the organization with its environment. In theoretical part are defined concepts of Public Relations, Event marketing and non-profit organization.Second …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 12. 2015
Thesis defence
- Supervisor: Ing. Iva Prokopová
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
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Institution archiving the thesis and making it accessible: ŠKODA AUTO a.s., ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.ŠKODA AUTO a.s.
ŠKODA AUTO VYSOKÁ ŠKOLA o.p.s.Bachelor programme / field:
Economics and Management / Business Administration and Financial Management
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