Marketing strategies which may be developed by the Department of English and American studies at University of Ostrava to attract new students.

ŠIMONÍKOVÁ, Monika

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Marketing strategies which may be developed by the Department of English and American studies at University of Ostrava to attract new students. – Bc. Monika ŠIMONÍKOVÁ

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Bc. Monika ŠIMONÍKOVÁ

Master's thesis

Marketing strategies which may be developed by the Department of English and American studies at University of Ostrava to attract new students.

Abstract:

This diploma thesis deals with marketing strategies and marketing communications of higher education institutions that may be applied to the Department of English and American Studies of University of Ostrava, focusing on secondary school students - the applicants for study. The thesis is divided into a theoretical and a practical part. The theoretical part explains basic terms such as marketing, marketing …more

Abstract:

Diplomová práce se zabývá marketingovými strategiemi a marketingovou komunikací, které je možné uplatnit na Katedře anglistiky a amerikanistiky Ostravské univerzity v Ostravě se zaměřením na studenty středních škol čili potenciální uchazeče o studium. Práce je rozdělena na teoretickou a praktickou část. Teoretická část vymezuje základní pojmy, jako je marketing, marketingový mix, marketingové komunikace …more

Keywords

marketing marketingové komunikace marketingové strategie vzdělávací instituce vysoká škola průzkum

Language used: English

Date on which the thesis was submitted / produced: 16. 4. 2014

Accessible from:: 16. 4. 2014

Thesis defence

Supervisor: Mgr. Ivana Řezníčková, Ph.D.

Citation record

Cite this text

ISO 690-compliant citation record:

ŠIMONÍKOVÁ, Monika. \textit{Marketing strategies which may be developed by the Department of English and American studies at University of Ostrava to attract new students.}. Online. Master's thesis. Ostrava: University of Ostrava, Faculty of Arts. 2014. Available from: https://theses.cz/id/kqw8fw/.

@MastersThesis{SIMONIKOVA2014thesis,
AUTHOR = "ŠIMONÍKOVÁ, Monika",
TITLE = "Marketing strategies which may be developed by the Department of English and American studies at University of Ostrava to attract new students. [online]",
YEAR = "2014 [cit. 2024-05-01]",
TYPE = "Master's thesis",
SCHOOL = "University of Ostrava, Faculty of ArtsOstrava",
NOTE = "SUPERVISOR: Mgr. Ivana Řezníčková, Ph.D.",
URL = "https://theses.cz/id/kqw8fw/",
}

@MastersThesis{SIMONIKOVA2014thesis,
AUTHOR = {ŠIMONÍKOVÁ, Monika},
TITLE = {Marketing strategies which may be developed by the Department of English and American studies at University of Ostrava to attract new students.},
YEAR = {2014},
TYPE = {Master's thesis},
INSTITUTION = {University of Ostrava, Faculty of Arts},
LOCATION = {Ostrava},
SUPERVISOR = {Mgr. Ivana Řezníčková, Ph.D.},
URL = {https://theses.cz/id/kqw8fw/},
URL_DATE = {2024-05-01},
}

{{Citace kvalifikační práce
 | příjmení = ŠIMONÍKOVÁ
 | jméno = Monika
 | instituce = University of Ostrava, Faculty of Arts
 | titul = Marketing strategies which may be developed by the Department of English and American studies at University of Ostrava to attract new students.
 | url = https://theses.cz/id/kqw8fw/
 | typ práce = Master's thesis
 | vedoucí = Mgr. Ivana Řezníčková, Ph.D.
 | rok = 2014
 | počet stran =
 | strany =
 | citace = 2024-05-01
 | poznámka =
 | jazyk = 
}}

The right form of listing the thesis as a source quoted

ŠIMONÍKOVÁ, Monika. Marketing strategies which may be developed by the Department of English and American studies at University of Ostrava to attract new students.. Ostrava, 2014. diplomová práce (Mgr.). OSTRAVSKÁ UNIVERZITA V OSTRAVĚ. Filozofická fakulta

Full text of thesis

Accessibility: Autor si přeje zpřístupnit práci veřejnosti od 16.4.2014

Contents of on-line thesis archive

Published in Theses:

Soubory jsou od 16. 4. 2014 dostupné: autentizovaným zaměstnancům ze stejné školy/fakulty, autentizovaným studentům ze stejné školy/fakulty

Other ways of accessing the text

Institution archiving the thesis and making it accessible: OSTRAVSKÁ UNIVERZITA V OSTRAVĚ, Filozofická fakulta

Reference to the local database file of the institution

University of Ostrava

Faculty of Arts

Master programme / field:
Philology / English Language and Literature

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