Sabina Eiblová
Bachelor's thesis
Návrh komunikační strategie grafického studia
The design of a communication strategy for the graphic studio
Abstract:
Předmětem této práce je návrh komunikační strategie pro grafické studio SMECZKA. Teoretická část pojednává o teorii marketingu, prvcích marketingového mixu, komunikačního mixu a on-line komunikaci. Jsou zde vymezena teoretická východiska pro analýzu podniku a jeho okolí. V praktické části jsou využity poznatky z části teoretické a je provedena analýza současného stavu podniku a analýza makro a mikro …moreAbstract:
The topic of the bachelor thesis is the design of a communication strategy for the graphic studio SMECZKA. The theoretical part deals with the theory of marketing, elements of marketing mix, communication mix and online communication. Theoretical starting points for the analysis of the company and its surroundings are defined here. In the practical part, knowledge from the theoretical part is used …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2023
Thesis defence
- Supervisor: Ing. Martin Přibyl, Ph.D. MBA
- Reader: Jiří Smetana, Mgr.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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