Evaluation of competitiveness of selected company

Tereza Pužíková

Bakalářská práce

Abstract:

This bachelor thesis consists of a financial analysis and competitiveness of Wemac s.r.o. company. The financial analysis deals with a period between the years 2014-2016. The entire thesis consists of literature review and practical part. Literature review introduces basic terms and methods of financial analysis and market analysis which are used in a practical part. Financial analysis consists of horizontal analysis, vertical analysis and ratio analysis which estimates the liquidity, profitability, activity and solvency of the company. Market analysis consists of Porter’s five forces, PESTEL framework, Boston matrix and SWOT analysis to evaluate the market position. The aim of this thesis is to study economic situation, learn about strength and weaknesses and provide recommendation to improve the company’s position on a financial market.

Keywords

financial analysis, porter’s five forces, balance sheet, competitiveness, swot

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 12. 3. 2018

Obhajoba závěrečné práce

• Vedoucí: Ing. Jiří Mach, Ph.D.

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program / obor:
Economics and Management / Economics and Management