Kateryna Skutaru

Master's thesis

Marketing in Public Space

Marketing in Public Space
Abstract:
This master’s thesis has the practical nature, because nowadays there are a lot of public spaces where people can spend their time and companies can apply various marketing strategies to promote goods and services. The aim of the research is to study the theoretical bases of marketing in public places. Investigate the most effective and innovative types of public marketing. Choose one of the types …more
Abstract:
This master’s thesis has the practical nature, because nowadays there are a lot of public spaces where people can spend their time and companies can apply various marketing strategies to promote goods and services. The aim of the research is to study the theoretical bases of marketing in public places. Investigate the most effective and innovative types of public marketing. Choose one of the types …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 30. 4. 2018

Thesis defence

  • Date of defence: 14. 6. 2018
  • Supervisor: Mgr. Jitka Cirklová, M.A.
  • Reader: prof. PhDr. Karel Lacina, DrSc.

Citation record

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