Mgr. Martin Sakáč
Master's thesis
Analýza bankovního CRM
Analysis of bank CRM
Abstract:
Object of this diploma thesis is to analyze CRM system in selected financial institution focused on private banking. It contains an analysis and processes documentation, using BPMN and UML notation, based on previously gathered requirements for the new CRM system. The thesis will also address the analysis and design of CRM integration with external applications and services and other internal systems …moreAbstract:
Cílem této práce je analyzovat CRM systém ve vybrané finanční institucí zaměřené na privátní bankovnictví. Součástí práce je analýza a dokumentace procesů pomocí BPMN a UML notace na základě již shromážděných požadavků na nový CRM systém. Práce se také bude zabývat analýzou a návrhem propojení CRM systému s externími aplikacemi a službami a dalšími interními systémy, jako jsou bankovní IS, systém pro …more
Language used: Slovak
Date on which the thesis was submitted / produced: 25. 5. 2016
Identifier:
https://is.muni.cz/th/kiiv8/
Thesis defence
- Date of defence: 1. 7. 2016
- Supervisor: Ing. Leonard Walletzký, Ph.D.
- Reader: Ing. David Fuchs
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Masarykova univerzita, Fakulta informatikyMasaryk University
Faculty of InformaticsMaster programme / field:
Applied Informatics / Service Science, Management and Engineering
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