Návrh Public Relations pro společnost ŠKODA PARS a.s. (skupina ŠKODA GROUP) – Bc. Zdeněk Šlésinger
Bc. Zdeněk Šlésinger
Master's thesis
Návrh Public Relations pro společnost ŠKODA PARS a.s. (skupina ŠKODA GROUP)
Public Relations Proposal for ŠKODA PARS a.s. (ŠKODA GROUP)
Abstract:
Cílem mé diplomové práce je na základě analýzy sekundárních dat a interních informací ze společnosti ŠKODA GROUP navrhnout opatření k vylepšení vnímání veřejných vztahů v rámci marketingové strategie pro trvale udržitelný rozvoj skupiny v oblasti public relations. Nejdříve provedu syntézu dostupných sekundárních zdrojů s důrazem na aktuální trendy v oblasti public relations a současný stav dané problematiky …moreAbstract:
My thesis aims to propose measures to improve the perception of public relations within the marketing strategy for sustainable development of the group in the field of public relations based on the analysis of secondary data and internal information from ŠKODA GROUP. First, I will synthesize the available secondary sources, with emphasis on current trends in public relations and the current state of …more
Language used: Czech
Date on which the thesis was submitted / produced: 1. 4. 2024
Thesis defence
- Date of defence: 30. 5. 2024
- Supervisor: Ing. Martina Chalupová, Ph.D.
- Reader: Patricia Lebdušková, externi
Citation record
ISO 690-compliant citation record:
ŠLÉSINGER, Zdeněk. \textit{Návrh Public Relations pro společnost ŠKODA PARS a.s. (skupina ŠKODA GROUP)}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/nfm4xp/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme:
Public Administration and Regional Development - Šumperk
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