Marketingová komunikace a PR zdravotnického zařízení – Ing. Kateřina Kozlová
Ing. Kateřina Kozlová
Bachelor's thesis
Marketingová komunikace a PR zdravotnického zařízení
Marketing communication and PR of Medical Institution
Abstract:
Cílem bakalářské práce je posoudit účinnost a úspěšnost současných marketingových aktivit vybraného zdravotnického zařízení a zadat návrh, který by je v případě uvedení do praxe, mohl všechny zefektivnit.Abstract:
The aim of the bachelor thesis is to assess the effectiveness and success of the current marketing activities of the chosen medical institution and to submit a proposal, that would, if put into practice, make them more efficient.
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2015
Identifier:
https://is.vsfs.cz/th/iy6au/
Thesis defence
- Date of defence: 12. 6. 2015
- Supervisor: PhDr. Adolf Vodrážka
- Reader: Ing. Miloslav Vaňák
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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