Marketing v prostředí vysokého školství a veletrhu Gaudeamus – Ing. Petra Bártová, DiS.
Ing. Petra Bártová, DiS.
Bachelor's thesis
Marketing v prostředí vysokého školství a veletrhu Gaudeamus
Marketing in an environment of higher education and exhibition Gaudeamus
Abstract:
Tato bakalářská práce je zaměřena na marketingový výzkum návštěvníků veletrhu Gaudeamus. Hlavním cílem výzkumu je zjistit, jaké vlivy vedou studenty k návštěvě veletrhu, jaký je cíl jejich návštěvy a do jaké míry bylo navštívení veletrhu přínosné.Abstract:
This Bachelor thesis is focused on marketing research of Gaudeamus’s visitors. The main objective of this research is to determine which factors make students to visit the fair trade, what is the purpose of their visit and what attribution was brought to them by visiting the fair trade.
Language used: Czech
Date on which the thesis was submitted / produced: 12. 4. 2011
Identifier:
https://is.sting.cz/th/sqp0j/
Thesis defence
- Date of defence: 1. 6. 2011
- Supervisor: Ing. Lukáš Trčka, Ph.D.
- Reader: Ing. Pavel Mikula
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- všem autentizovaným
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Akademie StingSting academy
Bachelor programme / field:
Economy and Management / Organization and Management of small and medium sized firms
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