Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG) – Ing. Sabine Koch
Ing. Sabine Koch
Master's thesis
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Abstract:
Sales promotions are seen everywhere daily, and the promotional tools are constantly under development to attract more customers and increase sales. In this diploma thesis I will be looking deeper into sales promotion in the Fast Moving Consumer Goods sector, and see it in relation to other promotional tools. After achieving a good theoretical foundation, I will analyze and compare two chosen sales …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/k0iah/
Thesis defence
- Date of defence: 17. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: prof. PhDr. Petr Matějů, Ph.D.
Citation record
ISO 690-compliant citation record:
KOCH, Sabine. \textit{Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)}. Online. Master's thesis. Praha: University of Finance and Administration. 2015. Available from: https://theses.cz/id/p0laea/.
Full text of thesis
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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