Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG) – Ing. Sabine Koch
Ing. Sabine Koch
Diplomová práce
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Abstract:
Sales promotions are seen everywhere daily, and the promotional tools are constantly under development to attract more customers and increase sales. In this diploma thesis I will be looking deeper into sales promotion in the Fast Moving Consumer Goods sector, and see it in relation to other promotional tools. After achieving a good theoretical foundation, I will analyze and compare two chosen sales …více
Jazyk práce: angličtina
Datum vytvoření / odevzdání či podání práce: 16. 4. 2015
Identifikátor:
https://is.vsfs.cz/th/k0iah/
Obhajoba závěrečné práce
- Obhajoba proběhla 17. 6. 2015
- Vedoucí: PhDr. Karel Eliáš, CSc.
- Oponent: prof. PhDr. Petr Matějů, Ph.D.
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- nikomu
Jak jinak získat přístup k textu
Instituce archivující a zpřístupňující práci: Vysoká škola finanční a správníVysoká škola finanční a správní
Magisterský studijní program / obor:
Ekonomika a management / Marketing Communication
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