Online marketing communication and Consumer behavior at Dhathri Ayurveda Pvt. Ltd. – Ing. Visakh Raj
Ing. Visakh Raj
Master's thesis
Online marketing communication and Consumer behavior at Dhathri Ayurveda Pvt. Ltd.
Online marketing communication and Consumer behavior at Dhathri Ayurveda Pvt. Ltd.
Abstract:
The aim of the thesis is to develop an online marketing strategy to improve awareness among customers on underrated products at Dhathri Ayurveda Pvt. Ltd. Dhathri Ayurveda Pvt. Ltd. are into manufacturing and sales of ayurvedic cosmetics.Dhathri focus on customers of all aged group regardless of gender. The theoretical frame work for this thesis will explain basic terms used in marketing communication …moreAbstract:
The aim of the thesis is to develop an online marketing strategy to improve awareness among customers on underrated products at Dhathri Ayurveda Pvt. Ltd. Dhathri Ayurveda Pvt. Ltd. are into manufacturing and sales of ayurvedic cosmetics.Dhathri focus on customers of all aged group regardless of gender. The theoretical frame work for this thesis will explain basic terms used in marketing communication …more
Language used: English
Date on which the thesis was submitted / produced: 1. 7. 2020
Identifier:
https://is.slu.cz/th/x8pnb/
Thesis defence
- Date of defence: 26. 8. 2020
- Supervisor: Ing. Martin Klepek, Ph.D.
- Reader: Ing. Veronika Braciníková
Citation record
ISO 690-compliant citation record:
RAJ, Visakh. \textit{Online marketing communication and Consumer behavior at Dhathri Ayurveda Pvt. Ltd.}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2020. Available from: https://theses.cz/id/p5942g/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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