PR as a part of integrated marketing communication – Bc. Alyesya Kharlan
Bc. Alyesya Kharlan
Bachelor's thesis
PR as a part of integrated marketing communication
PR as a part of integrated marketing communication
Abstract:
The bachelor’s thesis is dedicated to the Public Relations in the context of Integrated Marketing Communication, as well as an independent discipline, that initials the beneficial relationship between the organization and its publics. The hypothesis of the thesis is the assumption that in the scope of restaurant business, Public Relations performs more effective and sufficient than Advertising. The …more
Language used: English
Date on which the thesis was submitted / produced: 6. 10. 2014
Identifier:
https://is.vsfs.cz/th/b4kwz/
Thesis defence
- Date of defence: 3. 11. 2014
- Supervisor: Ing. Tomáš Poucha
- Reader: PhDr. Karel Eliáš, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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