Matyáš Vlk
Bachelor's thesis
Komunikační strategie vybrané firmy/instituce
Communication strategy of the selected company/institution
Abstract:
Bakalářská práce se zaobírá analýzou a tvorbou komunikační strategie pro firmu Koupelny Ptáček. Teoretická část se věnuje základním teoriím v oblastech marketingu, firemní komunikace, komunikačních strategií, brandingu, identitě značky, marketingového mix a situačních analýz. Metodologická část popisuje aplikované výzkumné metody, včetně kvantitativního a kvalitativního výzkumu a formulaci výzkumných …moreAbstract:
The bachelor's thesis deals with the analysis and creation of a communication strategy for the company Koupelny Ptáček. The theoretical part focuses on basic theories in the areas of marketing, corporate communication, communication strategies, branding, brand identity, marketing mix, and situational analyses. The methodological section describes the applied research methods, including quantitative …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 4. 2024
Identifier:
https://is.ambis.cz/th/drurt/
Thesis defence
- Date of defence: 21. 5. 2024
- Supervisor: Mgr. Igor Pruša, Ph.D. et Ph.D.
- Reader: prof. Mgr. Norbert Vrabec, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: AMBIS vysoká škola, a.s.AMBIS University
Bachelor programme / field:
Marketing comunication / Marketing comunication
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