Bc. Karolína Ladýřová

Master's thesis

PR Plan for Dance School StandardKlub Prague. z.s.

PR Plan for Dance School StandardKlub Prague. z.s.
Public relations is a part of the marketing promotional mix. Nevertheless, PR is often neglected by the marketers or not used to its full potential. PR can be mostly an effective tool for non-profit organisations that strive for building loyal relationships. After presenting a proper theoretical background, this diploma thesis will provide a deep study of PR techniques applied in the case study of …more
Language used: English
Date on which the thesis was submitted / produced: 21. 7. 2017

Thesis defence

  • Date of defence: 25. 8. 2017
  • Supervisor: Mgr. Dagmar Sieglová, M.Ed.
  • Reader: Mgr. Jitka Cirklová, M.A.

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