Leveraging Digital Marketing Channels in Travel, Leisure and Hospitality Industries – Mitali Patel
Mitali Patel
Bachelor's thesis
Leveraging Digital Marketing Channels in Travel, Leisure and Hospitality Industries
Abstract:
This thesis explores the optimal digital marketing strategies for the Travel, Leisure, and Hospitality (TLH) industry to enhance online visibility and accessibility for potential customers. It is split into two parts: theoretical and practical. The theoretical segment draws from secondary sources to understand the TLH industry, digital marketing, and various digital channels. The empirical part comprises …more
Language used: English
Date on which the thesis was submitted / produced: 18. 3. 2024
Thesis defence
- Date of defence: 23. 5. 2024
- Supervisor: Ing. Kristýna Kučírková, MSc
- Reader: Jared Daniel Jacques
Citation record
ISO 690-compliant citation record:
PATEL, Mitali. \textit{Leveraging Digital Marketing Channels in Travel, Leisure and Hospitality Industries}. Online. Bachelor's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2024. Available from: https://theses.cz/id/rkfa7u/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementBachelor programme:
Business Administration
Theses on a related topic
-
The Role of New Media in a Modern Marketing Communication
Valentin Lopatko -
The role of new media in a modern marketing communication
Petra Nagajdová -
The Modern Direct Marketing in Practice
Viktoria Antalová -
The role of new media in modern marketing communications
Tatyana Khvan -
The Role of New Media in a Modern Marketing Communication
Sanzhar Isakov -
The Role of New Media in a Modern Marketing Communication
Roman Sarychev -
CRM and the Data Analysis in a Modern Marketing Approach
Shynar Beketova -
The role of new media in a modern marketing communication
Anne-Charlotte Andrieux
Name
Posted by
Uploaded/Created
Rights