Leveraging Digital Marketing Channels in Travel, Leisure and Hospitality Industries

Mitali Patel

Bakalářská práce

Abstract:

This thesis explores the optimal digital marketing strategies for the Travel, Leisure, and Hospitality (TLH) industry to enhance online visibility and accessibility for potential customers. It is split into two parts: theoretical and practical. The theoretical segment draws from secondary sources to understand the TLH industry, digital marketing, and various digital channels. The empirical part comprises SWOT analysis and implementing a digital marketing strategy in selected companies: Travel Hub Indore, Bounce Up Ahmedabad, and Botel Marina Praha. As a result, Travel Hub Indore experienced a remarkable 42% revenue growth, while Bounce Up Ahmedabad observed a surge in social media engagement, with average post likes soaring from 30-40 to 700-800. Additionally, Botel Marina Praha witnessed an improvement in online visibility, with their website ranking higher in search results and generating increased interest among potential guests through social media event advertising.

Keywords

Digital Marketing, Hospitality, Travel, Modern Marketing, Services, Consumer Interest, Advertising

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 18. 3. 2024

Obhajoba závěrečné práce

• Obhajoba proběhla 23. 5. 2024
• Vedoucí: Ing. Kristýna Kučírková, MSc
• Oponent: Jared Daniel Jacques

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Bakalářský studijní program:
Business Administration