The Secrets of Communication in Marketing communication

Anait Movsisian

Bakalářská práce

Abstract:

This thesis deals with the issues to marketing communications, its features and secrets. Now this topic is especially relevant, as there is a very big competition between the companies. Each company tries to accurately study potential customers and find the best ways to promote, as well as to attract new customers. I will analyze the theoretical data associated with marketing communications. I will consider the methods and types of marketing communications, as well as effective ways of promotion.

Keywords

Marketing communication, secrets of communication, communication, marketing communications tool, integrated marketing communications, media, communication with media

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 16. 4. 2018

Obhajoba závěrečné práce

• Obhajoba proběhla 5. 6. 2018
• Vedoucí: Ing. Jiří Šnajdar
• Oponent: doc. Giuseppe Maiello, Ph.D.

Vysoká škola finanční a správní

Bakalářský studijní program / obor:
Ekonomika a management / Marketing Communication