Návrh komunikační strategie kosmetické provozovny – Miroslava Staňková
Miroslava Staňková
Bachelor's thesis
Návrh komunikační strategie kosmetické provozovny
Communication strategy proposal for cosmetics salon
Abstract:
Staňková, M. Návrh komunikační strategie kosmetické provozovny. Bakalářská práce. Brno: Mendelova univerzita v Brně, 2021. Bakalářská práce hodnotí stav marketingové komunikace kosmetické provozovny, zkoumá upřednostňované formy komunikace v rámci kosmetických služeb a navrhuje komunikační strategii podniku. Komunikační strategie je podložena kvantitativním výzkumem ve formě dotazníkového šetření …moreAbstract:
Staňková, M. Communication strategy proposal for cosmetics salon. Bachelor thesis. Brno: Mendel University, 2021. The bachelor thesis evaluates the state of marketing communication of a cosmetic company, examines the preferred forms of communication within cosmetic services and proposes a communication strategy for the company. The communication strategy is supported by quantitative research in the …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2021
Thesis defence
- Supervisor: doc. Ing. Lea Kubíčková, Ph.D.
- Reader: Patrik Kubát, Ing.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Mendelova univerzita v Brně, Provozně ekonomická fakultaMendel University in Brno
Faculty of Business and EconomicsBachelor programme / field / specializace:
Economics and management / Economics and Management / Marketing and Trade
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