Integrovaná marketingová komunikace domácího cestovního ruchu regionu Vranovsko – Bc. Tomáš Karásek
Bc. Tomáš Karásek
Master's thesis
Integrovaná marketingová komunikace domácího cestovního ruchu regionu Vranovsko
Integrated Marketing Communications in Domestic Tourism of the Vranovsko Region
Abstract:
Diplomová práce se zabývá integrovanou marketingovou komunikací domácího cestovního ruchu regionu Vranovsko. Hlavní myšlenka výkladu je kladena na marketingové činnosti, zejména pak na uplatnění komunikačních strategií podnikajících subjektů v oblasti cestovního ruchu a především pak na důkladnou analýzu komunikačního marketingového mixu. Samotná problematika práce je zaměřena na efektivní využití …moreAbstract:
This thesis looks at integrated marketing communication for the Vranov region’s local tourism. The paper’s core idea is focused on marketing activities, in particular on the application of communication strategies of business entities in the tourism sector and especially a thorough analysis of the marketing communication mix. The thesis itself is focused on the effective use of marketing communication …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2015
Identifier:
https://is.vsfs.cz/th/npr2s/
Thesis defence
- Date of defence: 11. 6. 2015
- Supervisor: PhDr. Adolf Vodrážka
- Reader: RNDr. Aleš Krejčí, CSc.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
Theses on a related topic
-
Integrated Marketing Communications of Milma
Aswathy Vattathottiyil Surendran -
Integrated Marketing Communications and company’s business plan
Pavla Denková -
Integrated marketing communications of selected company Club Prague
Petra Chovancová -
Integrated Marketing Communication and Company’s Business Plan
Tatiana Runtova -
Integrated Marketing Communication and its social implications
Barbora Perglová -
Integrated Marketing Communication and its implications
Ekaterina Buchukuri -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Integrated Marketing Communication and its social implications
Christian Haubenwaller