Udržitelný rozvoj a CSR ve společnosti Henkel – Bc. Kristýna Bernatová
Bc. Kristýna Bernatová
Master's thesis
Udržitelný rozvoj a CSR ve společnosti Henkel
Sustainable Development and CSR in Henkel Company
Abstract:
Diplomová práce „Udržitelný rozvoj a CSR ve společnosti Henkel‟ je stručným komplexním pohledem na problematiku aplikace konceptu CSR (Corporate Social Responsibility) a SD (Sustainable development). Práce popisuje možné definice a historii těchto pojmů, jakož i sociální, environmentální a ekonomickou oblast působení. Dále poukazuje na souvislosti mezi CSR a SD a v neposlední řadě jmenuje globální …moreAbstract:
Thesis "Sustainable development and CSR in Henkel company" is a brief look at the complex issue of application of the concept of CSR (Corporate Social Responsibility) and SD (Sustainable Development). The thesis describes the possible definitions and history of these concepts, as well as its social, environmental and economic effects. Further highlights the link between CSR and SD and last but not …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 4. 2011
Identifier:
https://is.vsfs.cz/th/x0q09/
Thesis defence
- Date of defence: 7. 6. 2011
- Supervisor: prof. PhDr. Dušan Pavlů, CSc.
- Reader: Ing. Vilém Kunz, Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
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Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Master programme / field:
Economics and Management / Marketing Communication
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