Bc. Václav Němeček
Bachelor's thesis
Analýza marketingové kampaně organizace
Analysis of the marketing campaign organization
Abstract:
Bakalářská práce je zaměřena na marketingovou komunikaci lokální pobočky společnosti Red Bull. Teoretická část práce popisuje rozdíly mezi tradiční a integrovanou marketingovou komunikací. Dále se pak zabývá jednotlivými nástroji komunikačního mixu a moderními trendy v marketingové komunikaci. Praktická část se zabývá detailní analýzou komunikačního mixu společnosti. Oblastí zkoumání je především využití …moreAbstract:
Bachelor thesis focuses on a marketing communication of the Red Bull's local branch. Theoretical part of this work describes differences between traditional and integrated marketing communication. It further describes communication mix, its specific tools and modern trends in marketing communication. Practical part features in-depth analysis of company's promotional mix. Area of research particularly …more
Language used: Czech
Date on which the thesis was submitted / produced: 25. 7. 2014
Identifier:
https://is.vsfs.cz/th/hlr4u/
Thesis defence
- Date of defence: 25. 8. 2014
- Supervisor: Ing. Pavel Klička
- Reader: PhDr. Marek Matějka
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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