Marketingová komunikační strategie oční optiky a oční ordinace – Bc. Barbora Felixová
Bc. Barbora Felixová
Master's thesis
Marketingová komunikační strategie oční optiky a oční ordinace
The Marketing Communication Strategy of a Private Eye Optics and Eye Surgery
Abstract:
Diplomová práce s názvem „Marketingová komunikační strategie oční optiky a oční ordinace“ je rozdělena na dvě části. Na část teoretickou a empirickou. V teoretické části jsou na základě prostudované odborné literatury podrobněji rozebrány pojmy marketingu, marketingového prostředí, marketingu ve zdravotnictví a marketingové komunikace. Empirická část vychází z přístupů definovaných v teoretické části …moreAbstract:
This diploma thesis „The Marketing Communication Strategy of a Private Eye Optics and Eye Surgery“ is composed of two parts, theoretic and empiric.The theoretic section contains concepts, which have been thorougly extracted from academic and marketing literature. This includes and is not limited to: marketing environment, marketing in health services and marketing communication.The empiric part derives …more
Language used: Czech
Date on which the thesis was submitted / produced: 27. 3. 2019
Thesis defence
- Supervisor: Ing. Stanislav Rojík, Ph.D.
Citation record
ISO 690-compliant citation record:
FELIXOVÁ, Barbora. \textit{Marketingová komunikační strategie oční optiky a oční ordinace}. Online. Master's thesis. Praha: Czech University of Life Sciences Prague, Faculty of Economics and Management. 2019. Available from: https://theses.cz/id/vk7ehm/.
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Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics Policy and Administration / Business Administration
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