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Josh Kaston

Master's thesis

The Functions of Traditional and New Media In the Push Towards Impact- Based Advertising

Functions of Traditional and New Media in the Push towards Impact- based Advertising
Abstract:
Diplomová práce pokrývá jak nová tak tradiční média v souvislosti s impact- based reklamou. V práci je vytvořen nový model 8 faktorů, jehož smyslem je vystihnout silné a slabé stránky deseti různých médií. Diplomová práce se také zabývá novými a budoucími trendy v marketingu.
Abstract:
The study covers both new and traditional media channels in relation to impact based advertising. It creates a new eight factors model that attempts to highlight the stregths and weaknesses of ten different media types. The study also focuses on the current and future trends of marketing.
 

Keywords

média reklama marketing marketingová komunikace

Keywords

media marketing advertising marketing communication
 
Language used: English
Date on which the thesis was submitted / produced: 15. 1. 2009
Identifier: http://www.vse.cz/vskp/eid/14878

Thesis defence

  • Date of defence: 24. 9. 2009
  • Supervisor: Petr Král
  • Reader: Miroslav Karlíček

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http://www.vse.cz/vskp/eid/14878