Bc. Andrea Szászová

Bachelor's thesis

Možnosti využitia Facebooku a guerillového marketingu v Knižnici Antona Bernoláka v Nových Zámkoch

Possibilities of the Use of Facebook and Guerrilla Marketing in Anton Bernolák Library in Nové Zámky
Abstract:
The bachelor thesis deals with internet marketing and its use in library. The work is divided into two parts. The first theoretical part is devoted to internet marketing in general and a separate section of this chapter deals with the social network site Facebook and guerrilla marketing. The practical part of the thesis deals with mapping of the marketing in the Anton Bernolák Library. In the next …more
Abstract:
Bakalárska práca sa venuje internetovému marketingu a jeho využitiu v knižnici. Práca je rozdelená na dve časti. Prvá teoretická časť je venovaná internetovému marketingu všeobecne a samostatná časť tejto kapitoly je venovaná sociálnej sieti Facebook a guerillovému marketingu. V praktickej časti sa práca zaoberá zmapovaním marketingu v Knižnici Antona Bernoláka. Následne je tu popísané využitie Facebooku …more
 

Keywords

internetový marketing sociálne médiá Facebook guerillový marketing Knižnica Antona Bernoláka internet marketing social media guerrilla marketing Anton Bernolák Library
 
Language used: Slovak
Date on which the thesis was submitted / produced: 19. 8. 2013
Identifier: https://is.muni.cz/th/f0bg0/

Thesis defence

  • Date of defence: 3. 9. 2013
  • Supervisor: PhDr. Martin Krčál, DiS.

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Institution archiving the thesis and making it accessible: Masarykova univerzita, Filozofická fakulta
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Masaryk University

Faculty of Arts

Bachelor programme / field:
Information and Library Studies / Information and Library Studies

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