Event marketing a jeho specifika v automobilovem prumyslu – Martin Vošta
Martin Vošta
Bachelor's thesis
Event marketing a jeho specifika v automobilovem prumyslu
Event marketing and its specifics in the automotive industry
Abstract:
Bakalářská práce se zabývá event marketingem a jeho specifiky v automobilovém průmyslu. Cílem práce je analyzovat event marketingové aktivity a zachytit jejich význam v komunikačním mixu konkrétní společnosti. Práce je rozdělena na teoretickou a praktickou část. Teoretická část se zaměřuje na složení komunikačního mixu a vymezení pojmu event marketing. Praktická část je zaměřena na charakteristiku …moreAbstract:
The thesis is focused on the event marketing and its specifics in the automotive industry. The aim of the bachelor's thesis is to analyze event marketing activities and to define their importance in the promotional mix of the specific company. The thesis is divided into two parts. The theoretical part of the thesis is focused on the promotional mix and its aspects and on the definition of the event …more
Language used: Czech
Date on which the thesis was submitted / produced: 3. 2. 2014
Identifier:
http://www.vse.cz/vskp/eid/43002
Thesis defence
- Date of defence: 27. 6. 2014
- Supervisor: David Říha
- Reader: Jan Przyczek
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- autentizovaným zaměstnancům ze stejné školy/fakulty
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola ekonomická v Prazehttp://www.vse.cz/vskp/eid/43002
Vysoká škola ekonomická v Praze
Bachelor programme / field:
Ekonomika a management / Podniková ekonomika a management
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