Markéta Bubnová
Master's thesis
Evaluation of Marketing Communication
Abstract:
The goal of the diploma thesis is to evaluate marketing communication of Faculty of Economics and Management of Czech University of Life Science in Prague in field of student mobility.The thesis is divided into two parts - theoretical and practical. Theoretical part is focused on literature review in field of service marketing, marketing communication or integrated marketing communication.Practical …more
Language used: English
Date on which the thesis was submitted / produced: 30. 3. 2017
Thesis defence
- Supervisor: Ing. Lenka Platilová Vorlíčková
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Full text of thesis
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Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Česká zemědělská univerzita v Praze, Provozně ekonomická fakultaCzech University of Life Sciences Prague
Faculty of Economics and ManagementMaster programme / field:
Economics and Management / Economics and Management
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