Evaluation of Marketing Communication

Markéta Bubnová

Diplomová práce

Abstract:

The goal of the diploma thesis is to evaluate marketing communication of Faculty of Economics and Management of Czech University of Life Science in Prague in field of student mobility.The thesis is divided into two parts - theoretical and practical. Theoretical part is focused on literature review in field of service marketing, marketing communication or integrated marketing communication.Practical part is based on explanation of all mobility possibilities at Faculty of Economics and Management, the approach of the whole university towards innovative way of communication with young people. The mobility is described into the details by marketing mix. A questionnaire is designed to find you how do students perceive mobility and if they are well informed. The practical part as well analyze what factor is likelihood of students to study abroad connected with.Some recommendations are listed at the end of work; how can Faculty of Economics and Management improve their marketing communication to be more effective and to support students mobility in future.

Keywords

student mobility, marketing communication, communication mix, integrated marketing communication

Jazyk práce: angličtina

Datum vytvoření / odevzdání či podání práce: 30. 3. 2017

Obhajoba závěrečné práce

• Vedoucí: Ing. Lenka Platilová Vorlíčková

Česká zemědělská univerzita v Praze

Provozně ekonomická fakulta

Magisterský studijní program / obor:
Economics and Management / Economics and Management