Společenská odpovědnost sportovních organizací – Bc. Marek Svatoň
Bc. Marek Svatoň
Bachelor's thesis
Společenská odpovědnost sportovních organizací
Social Responsibility of Sports Organizations
Abstract:
Tato bakalářská práce se zabývá popisem a porovnáním společenské odpovědnosti sportovních organizací a klubů Premier League a National Football League. Zaměřuje se na charakteristiku společenské odpovědnosti, sportovního marketingu a jejich konkrétních aktivit. Porovnáním jednotlivých organizací a klubů jsem zjišťoval jejich postoje k životnímu prostředí, sociálním a kulturním iniciativám.Abstract:
This bachelor thesis deals with the description and comparison of social responsibility of sports organizations and clubs in the Premier League and NFL. It focuses on the characteristics of social responsibility, sports marketing, and their specific CSR activities. By comparing individual organizations and clubs, I found out their attitudes to the environment, social and cultural initiatives.
Language used: Czech
Date on which the thesis was submitted / produced: 15. 4. 2021
Identifier:
https://is.vsfs.cz/th/cftry/
Thesis defence
- Date of defence: 18. 6. 2021
- Supervisor: Ing. Vilém Kunz, Ph.D.
- Reader: Ing. Pavel Klička, PhD.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication
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