Bc. Mariia Saraeva

Bachelor's thesis

Advertisement – the phenomenon of communication

Advertisement – the phenomenon of communication
Abstract:
My bachelor thesis work is about interaction between a company and the audience. Advertising has a great impact on the consumer in the selection of goods. In today's situation there is a huge competition among manufacturers and among similar products. Public demand for advertising appears where the consumer has the choice. Some argue that the advertisements certainly do not need, and the most famous …more
Abstract:
My bachelor thesis work is about interaction between a company and the audience. Advertising has a great impact on the consumer in the selection of goods. In today's situation there is a huge competition among manufacturers and among similar products. Public demand for advertising appears where the consumer has the choice. Some argue that the advertisements certainly do not need, and the most famous …more
 
 
Language used: English
Date on which the thesis was submitted / produced: 28. 4. 2016

Thesis defence

  • Date of defence: 20. 6. 2016
  • Supervisor: Ing. Jiří Šnajdar
  • Reader: Mgr. Pavel Kotyza

Citation record

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University of Finance and Administration

Bachelor programme / field:
Economics and Management / Marketing Communication