Social Networks and its marketing potential for Small and Medium Enterprises – Ing. Tomáš Cimburek, BSBA
Ing. Tomáš Cimburek, BSBA
Bachelor's thesis
Social Networks and its marketing potential for Small and Medium Enterprises
Social Networks and its marketing potential for Small and Medium Enterprises
Abstract:
This bachelor thesis aims to inform the audience about the trend of social networks within the marketing sphere, its history, development throughout the years and future potential as well as the types of social networks available and their marketing use in small and medium enterprises. The main aim is to provide management to SME which is not up to date with the social networks for the long time and …moreAbstract:
This bachelor thesis aims to inform the audience about the trend of social networks within the marketing sphere, its history, development throughout the years and future potential as well as the types of social networks available and their marketing use in small and medium enterprises. The main aim is to provide management to SME which is not up to date with the social networks for the long time and …more
Language used: English
Date on which the thesis was submitted / produced: 16. 4. 2015
Identifier:
https://is.vsfs.cz/th/cjti5/
Thesis defence
- Date of defence: 25. 6. 2015
- Supervisor: PhDr. Karel Eliáš, CSc.
- Reader: Mgr. Pavel Kotyza
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Vysoká škola finanční a správníUniversity of Finance and Administration
Bachelor programme / field:
Economics and Management / Marketing Communication & Bachelor of Science in Business Administration
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