Petra Vodičková
Bachelor's thesis
Návrh komunikační strategie
Proposal of communication strategy
Abstract:
Bakalářská práce se zabývá sociální sítí Instagram jako nástrojem pro komunikaci a propagaci podniků v rámci jejich online marketingové komunikace. Práce představuje online marketing, sociální síť Instagram a její možnosti pro prezentaci a propagaci firem. Rovněž pojednává o postupu tvorby komunikační strategie pro tuto sociální síť. Analytická část práce představuje značku VysokeSkoly.cz a její kontext …moreAbstract:
The bachelor thesis deals with the social network Instagram as a tool for communication and promotion of companies within their online marketing communication. The thesis presents online marketing, social network Instagram and its possibilities for the presentation and promotion of brands. It also discusses the process of creating a communication strategy for this social network. The analytical part …more
Language used: Czech
Date on which the thesis was submitted / produced: 30. 4. 2022
Thesis defence
- Supervisor: Mgr. Jitka Ludvíková
- Reader: Michal Mervart, MBA
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., Vysoká škola NEWTONNEWTON College a.s.
NEWTON UniversityBachelor programme:
Economics and Management
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