Hana Štimová
Bachelor's thesis
Tvorba značky a komunikační strategie
Brand building and communication strategy
Abstract:
Bakalářská práce se zabývá tvorbou značky a komunikační strategie s cílem vytvořit propagaci nově vznikající značky Ráda peču, která je v odvětví gastronomie. V rámci tvorby propagace je v práci představen návrh konceptu značky, jejího názvu, loga, mise a vize. Práce je založena na teoretických poznatcích, a to zejména v oblasti definice značky, strategické analýzy a marketingu. V analytické části …moreAbstract:
This bachelor thesis deals with the creation of a brand and its communication strategy with the aim of creating a promotion of the emerging brand Ráda Peču, which is in the gastronomy sector. As part of the promotion creation the thesis presents a draft of the brand concept, its name, logo, mission and vision. The work is based on theoretical knowledge, especially in the area of brand definition, strategic …more
Language used: Czech
Date on which the thesis was submitted / produced: 10. 5. 2023
Thesis defence
- Supervisor: Ing. Martin Přibyl, Ph.D. MBA
- Reader: Adam Polášek, Ing.
Full text of thesis
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Institution archiving the thesis and making it accessible: NEWTON University Group, Vysoká škola NEWTONNEWTON University Group
NEWTON UniversityBachelor programme:
Economics and Management
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