Návrh komunikační strategie pro branding stavební společnosti – Simona Lašáková
Simona Lašáková
Bachelor's thesis
Návrh komunikační strategie pro branding stavební společnosti
Proposal of a communication strategy for branding of a home construction company
Abstract:
Bakalářská práce se zaměřuje na návrh nového komunikační mixu firmy RD Rýmařov s.r.o. a kreativní kampaně pro její prezentaci, který by měl pomoci budovat značku RD Rýmařov jako lídra českého stavebnictví. Práce je rozdělena na tři části – teoretickou, analytickou a návrhovou. V teoretické části práce jsou za pomoci odborné literatury definovány základní pojmy a poučky o marketingovém mixu. V analytické …moreAbstract:
This bachelor thesis is focused on the design of the new communication mix for RD Rýmařov s.r.o. and creative campaigns for its presentation, which are designed to help build the brand RD Rýmařov as a leader in the Czech construction industry. The work is focused on three parts – theoretical, analytical and the proposal itself. In the theoretical part of the work, the basic concepts and information …more
Language used: Czech
Date on which the thesis was submitted / produced: 28. 4. 2020
Thesis defence
- Supervisor: Ing. Ludmila Navrátilová, Ph.D.
- Reader: Martin Přibyl, MBA Ph.D.
Citation record
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- no one
Other ways of accessing the text
Institution archiving the thesis and making it accessible: NEWTON College a.s., NEWTON College a.s.NEWTON College a.s.
NEWTON College a.s.Bachelor programme:
Economics and Management
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