Bc. Miloš Demeter

Master's thesis

Possitioning komerčnej banky na trhu

Possitioning of Commercial Bank in the Market
Abstract:
The thesis deals with the role of commercial banks in the banking market, selecting the appropriate marketing strategies to achieve objectives, by analyzing your options, options market, the impact of competition on the banks behaviour in order to improve the ranking position of banks by commercial banks. The first chapter focuses on defining the basic concepts associated with the bank and banking …more
Abstract:
Diplomová práca sa zaoberá postavením komerčnej banky na bankovom trhu, výberom vhodnej marketingovej stratégie na realizáciu cieľov, analýzou možností banky, možnosťami trhu, vplyvom konkurencie na správanie sa banky a návrhom na zlepšenie postavenia banky v rebríčku komerčných bánk. Prvá kapitola je zameraná na definovanie základných pojmov spojených s bankou a bankovníctvom. Ďalej prvá kapitola …more
 

Keywords

bankový trh centrálna banka komerčná banka konkurencia marketing marketingový mix positioning Prima banka trhová pozícia banking market central bank commercial bank competition marketing mix market position.
 
Language used: Slovak
Date on which the thesis was submitted / produced: 29. 4. 2013
Identifier: https://is.ambis.cz/th/qbx9w/

Thesis defence

  • Date of defence: 6. 6. 2013
  • Supervisor: Ing. Jozef Porvazník, PhD.
  • Reader: doc. Ing. Zdenka Musová, PhD.

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Institution archiving the thesis and making it accessible: Vysoká škola regionálního rozvoje a Bankovní institut – AMBIS, Bankovní institut vysoká škola SK
Složka Reference to the local database directory of the institution

Banking Institute/College of Banking

Banking Institute/College of Banking SK

Master programme / field:
Economics and Management / Finance

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