Integrated Marketing Communication – Ing. Rahul Kalathil Purushothaman
Ing. Rahul Kalathil Purushothaman
Master's thesis
Integrated Marketing Communication
Integrated Marketing Communication
Anotácia:
The aim of the Master thesis is to recommend a better-integrated marketing communication strategy in the current market considering the traditional and latest technology trends and then apply this concept practically to a chosen company. The final result will be based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied …viacAbstract:
The aim of the Master thesis is to recommend a better-integrated marketing communication strategy in the current market considering the traditional and latest technology trends and then apply this concept practically to a chosen company. The final result will be based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied …viac
Jazyk práce: English
Datum vytvoření / odevzdání či podání práce: 29. 6. 2023
Identifikátor:
https://is.slu.cz/th/as0qv/
Obhajoba závěrečné práce
- Obhajoba proběhla 22. 8. 2023
- Vedúci: Ing. Kateřina Matušínská, Ph.D.
- Oponent: Ing. Radka Bauerová, Ph.D.
Citační záznam
Plný text práce
Obsah online archivu závěrečné práce
Zveřejněno v Theses:- světu
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Instituce archivující a zpřístupňující práci: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / odbor:
Economics and Management / Business Economics and Management
Práce na příbuzné téma
-
Sales Promotion as a tool of the Integrated Marketing Communication in the selected company (FMCG)
Shawky Gamal Shawky Hassan Rezk -
Integrated Marketing Communication and Company’s Business Plan
Tatiana Runtova -
Integrated Marketing Communication and its social implications
Christian Haubenwaller -
Integrated Marketing Communication and its implications
Ekaterina Buchukuri -
Integrated Marketing Communication and its social implications
Barbora Perglová -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Company
Eli Goldmann -
Sales Promotion as a Tool of the Integrated Marketing Communication in the Selected Trade Company (FMCG)
Timur Panov -
Integrated Marketing Communication and its social implications
Sugandha Tikoo