Integrated Marketing Communication – Ing. Rahul Kalathil Purushothaman
Ing. Rahul Kalathil Purushothaman
Master's thesis
Integrated Marketing Communication
Integrated Marketing Communication
Abstract:
The aim of the Master thesis is to recommend a better-integrated marketing communication strategy in the current market considering the traditional and latest technology trends and then apply this concept practically to a chosen company. The final result will be based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied …moreAbstract:
The aim of the Master thesis is to recommend a better-integrated marketing communication strategy in the current market considering the traditional and latest technology trends and then apply this concept practically to a chosen company. The final result will be based on secondary and primary data collected during the marketing research. This thesis will define the theoretical background of the studied …more
Language used: English
Date on which the thesis was submitted / produced: 29. 6. 2023
Identifier:
https://is.slu.cz/th/as0qv/
Thesis defence
- Date of defence: 22. 8. 2023
- Supervisor: Ing. Kateřina Matušínská, Ph.D.
- Reader: Ing. Radka Bauerová, Ph.D.
Citation record
ISO 690-compliant citation record:
KALATHIL PURUSHOTHAMAN, Rahul. \textit{Integrated Marketing Communication}. Online. Master's thesis. Opava: Silesian University in Opava, School of Business Administration in Karvina. 2023. Available from: https://theses.cz/id/bcgv1t/.
Full text of thesis
Contents of on-line thesis archive
Published in Theses:- světu
Other ways of accessing the text
Institution archiving the thesis and making it accessible: Slezská univerzita v Opavě, Obchodně podnikatelská fakulta v KarvinéSilesian University in Opava
School of Business Administration in KarvinaMaster programme / field:
Economics and Management / Business Economics and Management
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